Book stores: ICA shoppers in Sweden

Consumer Insights report

Book stores: ICA shoppers in Sweden

This report offers the reader a comprehensive overview of ICA shoppers in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ICA shoppers in Sweden (''brand users'') against Swedish book store shoppers in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on book stores: ICA shoppers in Sweden

  • 33% of ICA shoppers are Millennials
  • ICA is more popular among male book store shoppers than female book store shoppers
  • ICA has a larger share of shoppers with a medium household income than other book stores
  • 29% of ICA shoppers live in medium-sized towns
  • A happy relationship is less important to ICA shoppers than to other book store shoppers

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