Book stores: Dymocks shoppers in Australia

Consumer Insights report

Book stores: Dymocks shoppers in Australia

This report offers the reader a comprehensive overview of Dymocks shoppers in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Dymocks shoppers in Australia (''brand users'') against Australian book store shoppers in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on book stores: Dymocks shoppers in Australia

  • The age distribution of Dymocks shoppers and book store shoppers overall is fairly similar
  • 54% of Dymocks shoppers are female
  • Dymocks has a larger share of shoppers with a high income compared to other book stores
  • Dymocks shoppers are more likely to live in cities with over 1 million inhabitants than book store shoppers in general
  • Learning new things is more important to Dymocks shoppers than to other book store shoppers

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