Book stores: Amazon shoppers in the Netherlands

Consumer Insights report

Book stores: Amazon shoppers in the Netherlands

This report offers the reader a comprehensive overview of Amazon shoppers in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in the Netherlands (''brand users'') against Dutch book store shoppers in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on book stores: Amazon shoppers in the Netherlands

  • Amazon is more popular among Generation Z than other book stores
  • Amazon is more popular among male book store shoppers than female book store shoppers
  • Amazon has a larger share of shoppers with a medium household income than other book stores
  • Book store shoppers in general and Amazon shoppers specifically, live in a similar type of communitiy
  • Success and career advancement are relatively important to Amazon shoppers

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