Book stores: Amazon shoppers in Austria

Consumer Insights report

Book stores: Amazon shoppers in Austria

This report offers the reader a comprehensive overview of Amazon shoppers in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in Austria (''brand users'') against Austrian book store shoppers in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on book stores: Amazon shoppers in Austria

  • 37% of Amazon shoppers are Millennials
  • 59% of Amazon shoppers are female
  • Just like book store shoppers in general, Amazon shoppers are relatively unlikely to have a low income
  • Book store shoppers in general and Amazon shoppers specifically, live in a similar type of communitiy
  • A happy relationship is more important to Amazon shoppers than to other book store shoppers

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