Book stores: Amazon shoppers in India

Consumer Insights report

Book stores: Amazon shoppers in India

This report offers the reader a comprehensive overview of Amazon shoppers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in India (''brand users'') against Indian book store shoppers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on book stores: Amazon shoppers in India

  • The age distribution of Amazon shoppers and book store shoppers overall is fairly similar
  • Amazon has more male than female shoppers
  • Compared to the average consumer, Amazon shoppers are less likely to have a low income
  • Book store shoppers in general and Amazon shoppers specifically, live in a similar type of communitiy
  • Similar aspects of life are important to Amazon shoppers and other book store shoppers

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