Book stores: Amazon shoppers in the United States

Consumer Insights report

Book stores: Amazon shoppers in the United States

This report offers the reader a comprehensive overview of Amazon shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon shoppers in the United States (''brand users'') against U.S. book store shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on book stores: Amazon shoppers in the United States

  • Amazon has a high share of shoppers that are Millennials compared to the total online population
  • There is a fairly even split of male and female Amazon shoppers
  • Amazon has a larger share of shoppers with a high income compared to other book stores
  • Book store shoppers in general and Amazon shoppers specifically, live in a similar type of communitiy
  • Similar aspects of life are important to Amazon shoppers and other book store shoppers

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