Airlines: Sichuan Airlines customers in China

Selected insights on airlines: Sichuan Airlines customers in China

• Sichuan Airlines is more popular among Millennials than other airlines
• There is a fairly even split of male and female Sichuan Airlines customers
• Sichuan Airlines has a larger share of customers with a low income than other airlines
• Sichuan Airlines customers and airline customers in general are relatively likely to live in megacities
• Being successful is less important to Sichuan Airlines customers than to other airline customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors