Airlines: Shenzhen Airlines customers in China

Consumer Insights report

Airlines: Shenzhen Airlines customers in China

This report offers the reader a comprehensive overview of Shenzhen Airlines customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Shenzhen Airlines customers in China (''brand users'') against Chinese airline customers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on airlines: Shenzhen Airlines customers in China

  • The share of airline customers using Shenzhen Airlines declined by 3 percentage points since Q4 of 2021
  • Like other airlines, Shenzhen Airlines has a high share of customers that are Millennials
  • Compared to other airlines, Shenzhen Airlines has a relatively high share of female customers
  • 88% of Shenzhen Airlines customers have a college degree
  • Being successful is less important to Shenzhen Airlines customers than to other airline customers

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