Tapping new beer audiences

The beer industry faces one of its biggest challenges yet: to appeal to new generations of consumers who are increasingly individualistic, health-oriented, and environmentally conscious. Major brewers and microbreweries alike have come up with new beer types to maintain the relevance of the alcoholic beverage. The success of the craft beer movement has greatly increased the variety of beer on offer, while the rapid growth of the non-alcoholic beer market makes beer a more healthy option. These two developments have inspired various new trend beers that follow existing food market trends to cater to niche audiences. Examples of such beers include organic beer, gluten-free beer, protein beer, and CBD beer.