Streaming wars: The value of original content to streaming services

Netflix has the most global subscriptions among SVOD services, but other platforms on the market are slowly catching up. This means it is even more important for all streaming services to expand their content in order to keep and gain new subscribers. In-house productions, known as “originals,” are becoming increasingly popular among streaming providers and could make a difference in the streaming wars over the coming years.

This report takes a detailed look at the subscription video-on-demand market in the United States and worldwide, focusing on original content. The report explores TV shows and movies available on streaming platforms and how much the providers were and are willing to pay for their productions. Furthermore, it investigates the importance of originals for consumers as well as for the industry.