Connected TV advertising in the United States

Statistics report on connected TV advertising in the United States

Connected TV advertising in the United States

This report has been compiled to provide statistical information about advertising on connected TV in the United States. It includes data on advertising spending and market leaders, as well as an array of consumer insights.

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Table of contents

Overview

4
  • Premium Statistic Number of connected TV households in the U.S. 2019-2027
  • Premium Statistic Connected TV penetration rate in the U.S. 2014-2023
  • Premium Statistic Connected TV viewers in the U.S. 2023, by age group
  • Premium Statistic Time spent watching no-cost streaming apps with ads in the U.S. 2023

Advertising spending

5
  • Premium Statistic Digital video ad spend in the U.S. 2023, by type
  • Premium Statistic CTV ad spend in the U.S. 2019-2027
  • Premium Statistic Connected TV ad spend growth in the U.S. 2021-2027
  • Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
  • Premium Statistic CTV retail media ad spend in the U.S. 2021-2025

Market leaders

3
  • Premium Statistic Connected TV ad spend in the U.S. in 2023, by company
  • Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
  • Premium Statistic CTV ad views in the U.S. 2020-2022, by device

Marketer usage

6
  • Premium Statistic Top channels marketers planning to increase spend on in North America 2024
  • Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2024, by medium
  • Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2024
  • Premium Statistic Marketers reporting increase in sales since using CTV in North America 2023
  • Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
  • Premium Statistic Leading CTV advertising challenges in the U.S. 2023

Consumer insights

6
  • Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
  • Premium Statistic Top methods used to buy product/service after seeing TV ad U.S. 2023
  • Premium Statistic CTV ad fraud in the U.S. Q3 2023
  • Premium Statistic Digital video ad views in the U.S. 2020-2023, by device
  • Premium Statistic Top ad preferences of CTV users in the U.S. 2024
  • Premium Statistic Top reasons CTV users did not scan QR codes on ads in the U.S. 2023
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FURTHER REPORTS

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