Connected TV advertising in the United States

Statistics report on connected TV advertising in the United States

Connected TV advertising in the United States

This report has been compiled to provide statistical information about advertising on connected TV in the United States. It includes data on advertising spending and market leaders, as well as an array of consumer insights.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

4
  • Premium Statistic Number of connected TV households in the U.S. 2019-2027
  • Premium Statistic Connected TV penetration rate in the U.S. 2014-2023
  • Premium Statistic Connected TV viewers in the U.S. 2023, by age group
  • Premium Statistic Time spent watching no-cost streaming apps with ads in the U.S. 2023

Advertising spending

5
  • Premium Statistic Digital video ad spend in the U.S. 2023, by type
  • Premium Statistic CTV ad spend in the U.S. 2019-2027
  • Premium Statistic Connected TV ad spend growth in the U.S. 2021-2027
  • Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
  • Premium Statistic CTV retail media ad spend in the U.S. 2021-2025

Market leaders

3
  • Premium Statistic Connected TV ad spend in the U.S. in 2023, by company
  • Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
  • Premium Statistic CTV ad views in the U.S. 2020-2022, by device

Marketer usage

6
  • Premium Statistic Top channels marketers planning to increase spend on in North America 2024
  • Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2024, by medium
  • Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2024
  • Premium Statistic Marketers reporting increase in sales since using CTV in North America 2023
  • Premium Statistic Reasons for shifting ad spend to CTV/OTT in the U.S. 2023
  • Premium Statistic Leading CTV advertising challenges in the U.S. 2023

Consumer insights

6
  • Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
  • Premium Statistic Top methods used to buy product/service after seeing TV ad U.S. 2023
  • Premium Statistic CTV ad fraud in the U.S. Q3 2023
  • Premium Statistic Digital video ad views in the U.S. 2020-2023, by device
  • Premium Statistic Top ad preferences of CTV users in the U.S. 2024
  • Premium Statistic Top reasons CTV users did not scan QR codes on ads in the U.S. 2023
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Advertising in Indonesia
  • Advertising in New Zealand
  • E-commerce marketing and advertising
  • Social media advertising and marketing worldwide
  • X (formerly Twitter)
  • Advertising in China
  • Digital advertising in Europe
  • Programmatic advertising worldwide
  • Advertising in Belgium
  • Advertising in Turkey
  • Sports brands
  • Brands in India
  • E-mail usage in the United States
  • Digital retail media advertising worldwide
  • Television in Germany
  • Media in Brazil
  • Programmatic advertising in Europe
  • Digital advertising in MENA
  • Digital advertising in Russia
  • Advertising and marketing to children in the U.S.

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)