WhatsApp in Brazil

Statistics report on WhatsApp in Brazil

WhatsApp in Brazil

This report presents information on the instant messaging platform app WhatsApp in Brazil, providing insight into the app’s notable popularity and usage in the country. The study brings benchmark comparisons among its competitors and app performance, alongside usage data and demographics of its local users. Finally, it closes with an in-depth analysis of its role as a new tool for digital advertising in what is the app’s third-largest audience worldwide.

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Table of contents

Overview

5
  • Basic Statistic Most used social networks 2024, by number of users
  • Basic Statistic Most popular global mobile messaging apps 2024
  • Premium Statistic WhatsApp: monthly usage in selected markets Q3 2023
  • Premium Forecast WhatsApp users in South America 2020-2029
  • Premium Forecast WhatsApp users in Brazil 2020-2029

Benchmark

6
  • Premium Forecast Most used social media platforms by type in Brazil 2023
  • Premium Forecast Most used messenger by brand in Brazil 2024
  • Basic Statistic Leading social media platforms in Brazil 2023, by reach
  • Basic Statistic Favorite social media platforms in Brazil Q3 2023
  • Premium Statistic WhatsApp reach in selected Latin American countries 2023
  • Premium Statistic WhatsApp preference among internet users in selected Latin American countries Q3 2023

Competitors

8
  • Basic Statistic Brazil: Telegram downloads as of Q3 2023
  • Basic Statistic Brazil: Telegram app revenue as of Q3 2023
  • Basic Statistic Brazil: Signal downloads as of Q3 2023
  • Premium Statistic Brazil: reasons for contacting companies via Telegram 2023
  • Premium Statistic Brazil: frequency of Telegram usage 2019-2023
  • Basic Statistic Brazil: number of Facebook Messenger users 2020-2024
  • Premium Forecast Instagram users in Brazil 2019-2028
  • Premium Forecast Snapchat users in Brazil 2019-2028

App performance

7
  • Basic Statistic Most popular messenger apps worldwide 2024, by downloads
  • Basic Statistic Brazil: WhatsApp Messenger downloads as of Q3 2023
  • Premium Statistic WhatsApp user engagement in selected markets 2020-2023
  • Premium Statistic Yearly growth of user engagement on WhatsApp in selected markets 2022
  • Premium Statistic Brazil: usage of selected mobile messaging apps 2018-2023
  • Premium Statistic Most popular apps on smartphone home screens in Brazil 2023
  • Premium Statistic Brazil: apps in which smartphone users spent the most time 2023

Audiences

7
  • Basic Statistic Brazil: online messaging reach 2017-2023
  • Basic Statistic Brazil: instant messaging penetration 2017-2023, by gender
  • Basic Statistic Brazil: instant messaging penetration by age group 2017-2023
  • Premium Statistic Brazil: WhatsApp users 2024, by gender
  • Premium Statistic Brazil: WhatsApp users 2024, by generation
  • Premium Statistic Brazil: WhatsApp users 2024, by education level
  • Premium Statistic Brazil: WhatsApp users 2024, by urbanity

Usage

7
  • Basic Statistic Brazil monthly time spent on select social apps 2023
  • Premium Statistic Brazil: frequency of WhatsApp usage 2019-2023
  • Premium Statistic Brazil: main activities on WhatsApp 2023
  • Premium Statistic Brazil: usage of functions in selected mobile messaging apps 2023
  • Premium Statistic Brazil: most popular mobile apps among children 2023, by age group
  • Premium Statistic Social networks used for news in Brazil 2024
  • Premium Statistic WhatsApp usage for news in Brazil 2024, by age group

Spotlight: WhatsApp marketing in Brazil

8
  • Premium Statistic Percentage of WhatsApp users accepting ads through the app in Brazil 2023-2024
  • Premium Statistic Percentage of WhatsApp users who bought a product through the app in Brazil 2024
  • Premium Statistic Distribution of WhatsApp users buying products in Brazil 2024, by purchase period
  • Premium Statistic Percentage of WhatsApp users who contracted a service through the app in Brazil 2024
  • Premium Statistic Share of WhatsApp users communicating with brands through the app in Brazil 2024
  • Premium Statistic WhatsApp users' attitudes toward brand communications through the app in Brazil 2024
  • Premium Statistic Share of WhatsApp users messaged by companies they had never contacted in Brazil 2024
  • Premium Statistic WhatsApp users' reactions to messages from unknown companies in Brazil 2024
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