Digital advertising in Australia

Statistics report on digital advertising in Australia

Digital advertising in Australia

This report provides information and data on digital advertising in Australia. It contains both a global and regional overview of the industry, as well as a national overview, together with information on the biggest brands in Australia, advertising agencies, advertising spending in selected industries, and data on consumer engagement.

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Table of contents

Global overview

7
  • Premium Statistic Digital advertising spending worldwide 2021-2027
  • Premium Statistic Digital ad spend growth 2021-2026, by format
  • Premium Statistic Global internet advertising spending 2007-2024, by format
  • Premium Statistic Global spending on internet advertising 2000-2024, by region
  • Premium Statistic Fastest growing digital ad markets worldwide 2023
  • Basic Statistic Leading brands worldwide 2024, by brand value
  • Premium Statistic Content types used for marketing worldwide 2022

Regional overview

7
  • Premium Statistic Advertising spending APAC 2014-2023
  • Premium Statistic Total ad spending growth APAC 2012-2024
  • Premium Statistic Digital ad spending Asia 2019-2028
  • Premium Statistic Internet ad spending growth APAC 2012-2024
  • Premium Statistic Outdoor ad spending APAC 2012-2024
  • Premium Statistic Major creative agencies APAC 2023, by revenue
  • Basic Statistic Most valuable brands APAC 2023, by brand value

National data

5
  • Premium Statistic Estimated spend on advertising Australia 2022, by industry
  • Premium Statistic Advertising spending by industry in Australia 2021
  • Premium Statistic Most valuable Australian brands 2021, by brand value
  • Premium Statistic Brand spending on influencer marketing Australia 2023
  • Premium Statistic Influencer marketing market size Australia 2016-2023

Advertising spending by industry

8
  • Premium Statistic Entertainment & leisure ad spend on outdoor in Australia 2019-2021
  • Premium Statistic Entertainment & leisure ad spend on digital static display in Australia 2019-2021
  • Premium Statistic Retail ad spend on outdoor in Australia 2019-2021
  • Premium Statistic Retail ad spend on digital static display in Australia 2019-2021
  • Premium Statistic Media & publishing ad spend on outdoor in Australia 2019-2021
  • Premium Statistic Media & publishing ad spend on digital static display in Australia 2019-2021
  • Premium Statistic Energy ad spend on outdoor in Australia 2019-2021
  • Premium Statistic Energy ad spend on digital static display in New Zealand 2019-2021

Measuring consumer engagement

5
  • Premium Statistic Ad formats to measure ad attention Australia 2022
  • Premium Statistic Ad formats intended to measure ad attention Australia 2022
  • Premium Statistic Intended uses of ad attention measurement in Australia 2022
  • Premium Statistic Actions from ad attention measures Australia 2022
  • Premium Statistic Ad attention metrics Australia 2022, by type of measures
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FURTHER REPORTS

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