Topics of the survey
- Mindset towards sustainability
- Food & beverages
- Beauty & personal care
- Fashion
- Characteristics & demographics
Design of the survey- Method: Online survey
- Survey name: Consumer Insights Sustainable Consumption in India
- Region: India
- Number of respondents: 1036
- Age of respondents: 16 to 64 years old
- Type of respondents: residential online population
- Survey time period: 19 June 2023 to 24 June 2023
Column headings- Gender
- Age (generations)
- Region – India
Visit the
Consumer Insights Global survey for in-depth DIY analyses of this survey's data.
Mindset towards sustainability
- When it comes to products and services, which of the following aspects of sustainable/eco-friendly consumption are important to you personally?
- Which of the following statements do you agree with?
- In general, do you consider yourself to be an ethical/sustainable consumer?
- Which of the following topics have you actively searched for information about in the last 12 months? Via documentaries, internet research, magazine articles, etc.?
- In which of these categories are you willing to spend more for sustainable products?
- Which environmental causes do you feel passionate about?
- Which of the following statements about environmental protection and sustainability do you agree with? / It is acceptable to break the law to protect the environment (e.g., trespassing to prevent deforestation) / Environmental protection justifies legal trespassing
- Which of the following statements about environmental protection and sustainability do you agree with? / Corporations that harm the environment should be held accountable even if it leads to job losses / Corporate environmental responsibility outweighs job losses
- Which of the following statements about environmental protection and sustainability do you agree with? /It is acceptable for environment protests to disrupt daily life (e.g., blocked roads, noisy demonstrations) / Daily life interrupted by environmental causes
- Which of the following statements about environmental protection and sustainability do you agree with? / I want to see corporations who harm the environment punished by law, not protesters for protecting the environment / Law's focus on corporate environmental harm, not protesters
- Which of the following actions do you think is more likely to help push for environmental protection?
- What actions have you taken in the past 12 months to support environmental sustainability?
- Which of the following statements about your personal finances do you agree with? / When investing, sustainability is more important to me than maximizing gains / Sustainability outweighs maximizing gains
- Which of the following statements about your personal finances do you agree with? / I am willing to switch my bank if they do not follow sustainable practices / Switching banks for sustainability
- Which of the following statements about your personal finances do you agree with? / I research about a company's sustainability and social practices before making an investment decision / Existing sustainable activities shape investment decision
- Which of the following statements about your personal finances do you agree with? / Shareholders should put pressure on companies to act more environmentally friendly / Shareholders drive environmental accountability of companies
- Which of the following statements about your personal finances do you agree with? / The rising cost of energy has made me more conscious about my energy consumption / Rising energy costs foster consumption awareness
- Which of the following statements about your personal finances do you agree with? / I have had to cut back on other expenses due to the increase in energy costs / Reduced expenses due to energy costs
- Which of the following statements about your personal finances do you agree with? / I believe the government should intervene to regulate energy prices / Governmental intervention for energy price regulation
- Which of the following statements about your personal finances do you agree with? / Energy companies should not profit at the expense of consumers during a crisis / Consumer welfare over profits of energy companies
Food & beverages - Which of the following statements about foods/drinks do you agree with?
- Do you follow any of the following diets?
- Thinking about food or drinks, which of the following statements apply to you? In the last 3 months I have done the following for sustainability reasons:
- Which foods/drinks have you purchased in the last 3 months?
- Recode based on "Which foods/drinks have you purchased in the last 3 months?"
- Which of the following plant-based meat alternatives have you consumed in the past 3 months?
- Which of these food and drink products that you bought in the last 3 months were sustainable/eco-friendly?
- Recode based on "Which of these food and drink products that you bought in the last 3 months were sustainable/eco-friendly?"
- What are the reasons you purchase sustainable/eco-friendly food or drink products?
- What are the reasons for not purchasing sustainable/eco-friendly food or drink products?
- Which of the following criteria are particularly important to you when buying food or drinks?
- When buying food, which criteria related to sustainability are important to you?
- In which stores have you purchased food or drink products in the last 3 months?
- Recode based on "In which stores have you purchased food or drink products in the last 3 months?"
- In which online stores did you buy food or drinks in the last 3 months?
- Recode based on "In which online stores did you buy food or drinks in the last 3 months?"
- Recode based on Sustainability rating by grocery store (detailed)
- Which of the following grocery stores have you shopped at in the last 3 months?
- Below you can see a list of selected sustainable/eco-friendly brands. Which of them do you know?
- Below you can see a list of selected sustainable/eco-friendly brands. Which of them have you purchased products from in the last 3 months?
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / 24Seven
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / 7-Eleven
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / SMART Bazaar
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Dmart
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Easyday
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Food World
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / HyperCITY
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / More
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Nature's Basket
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Reliance Fresh
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Safal
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Spar
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Spencer's
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Star Bazaar
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following grocery stores? / Vishal Mega Mart
- Recode based on Sustainability rating by grocery store (detailed) / 24Seven
- Recode based on Sustainability rating by grocery store (detailed) / 7-Eleven
- Recode based on Sustainability rating by grocery store (detailed) / SMART Bazaar
- Recode based on Sustainability rating by grocery store (detailed) / Dmart
- Recode based on Sustainability rating by grocery store (detailed) / Easyday
- Recode based on Sustainability rating by grocery store (detailed) / Food World
- Recode based on Sustainability rating by grocery store (detailed) / HyperCITY
- Recode based on Sustainability rating by grocery store (detailed) / More
- Recode based on Sustainability rating by grocery store (detailed) / Nature's Basket
- Recode based on Sustainability rating by grocery store (detailed) / Reliance Fresh
- Recode based on Sustainability rating by grocery store (detailed) / Safal
- Recode based on Sustainability rating by grocery store (detailed) / Spar
- Recode based on Sustainability rating by grocery store (detailed) / Spencer's
- Recode based on Sustainability rating by grocery store (detailed) / Star Bazaar
- Recode based on Sustainability rating by grocery store (detailed) / Vishal Mega Mart
Beauty & personal care - Which of the following statements about cosmetics and body care do you agree with?
- Thinking about cosmetics and body care products, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reasons:
- When thinking about cosmetics and body care, which of the following statements apply to you? For sustainability reasons I use...
- Which cosmetics and body care products have you purchased in the last 12 months?
- Recode based on "Which cosmetics and body care products have you purchased in the last 12 months?"
- Which of these cosmetics and body care products that you purchased in the last 12 months were sustainable/eco-friendly?
- Recode based on "Which of these cosmetics and body care products that you purchased in the last 12 months were sustainable/eco-friendly?"
- What are the reasons you purchase sustainable/eco-friendly cosmetics and body care products?
- What are the reasons for not purchasing sustainable/eco-friendly cosmetics and body care products?
- Which of the following criteria are particularly important to you when buying cosmetics and body care products?
- When purchasing cosmetics and personal care products, which sustainability-related criteria are important to you?
- In which stores have you purchased cosmetic and body care products in the last 12 months?
- In which online stores have you purchased cosmetics and body care products in the last 12 months?
- Recode based on "In which online stores have you purchased cosmetics and body care products in the last 12 months?"
- Recode based on Sustainability rating by beauty & personal care brand (detailed)
- Which of the following brands have you purchased in the last 12 months?
- Below you can see a list of selected sustainable/eco-friendly beauty & personal care brands. Which of them do you know?
- Below you can see a list of selected sustainable/eco-friendly beauty & personal care brands. Which of them have you purchased products from in the last 12 months?
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Amway
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Cinthol
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Colorbar
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Dettol
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Dove
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Garnier
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Head & Shoulders
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Lakme
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Lifebuoy
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / L'Oréal
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Lux
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Nivea
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Nykaa
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / Pond's
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following brands? / SUGAR
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Amway
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Cinthol
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Colorbar
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Dettol
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Dove
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Garnier
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Head & Shoulders
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Lakme
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Lifebuoy
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / L'Oréal
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Lux
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Nivea
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Nykaa
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / Pond's
- Recode based on Sustainability rating by beauty & personal care brand (detailed) / SUGAR
Fashion - Which of the following statements about fashion do you agree with?
- Thinking about fashion, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reasons:
- When thinking about fashion, which of the following statements apply to you? For sustainability reasons...
- Which fashion items have you purchased in the last 12 months?
- Recode based on "Which fashion items have you purchased in the last 12 months?"
- Which of these fashion items that you bought in the last 12 months were sustainable?
- Recode based on "Which of these fashion items that you bought in the last 12 months were sustainable?"
- What are the reasons you purchase sustainable/eco-friendly fashion items?
- What are the reasons for not purchasing sustainable/eco-friendly fashion items?
- Which of the following criteria are particularly important to you when buying fashion items?
- When purchasing apparel and shoes, which sustainability-related criteria are important to you?
- In which stores have you purchased fashion items in the last 12 months?
- In which online stores have you purchased fashion items in the last 12 months?
- Recode based on "In which online stores have you purchased fashion items in the last 12 months?"
- Recode based on Sustainability rating by fashion retailer
- Which of the following fashion stores have you shopped at in the last 12 months?
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / AJIO
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Allen Solly
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Fashion Factory
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Reliance Centro
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Decathlon
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Fabindia
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / H&M
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Lifestyle
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / M&S
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Myntra
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Nykaa Fashion
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Pantaloons
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Raymond
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Reliance Trends
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Shoppers Stop
- On a scale of 1 (not at all) to 5 (very), in your opinion, how sustainable/eco-friendly are the following fashion stores? / Zara
- Recode based on Sustainability rating by fashion retailer / AJIO
- Recode based on Sustainability rating by fashion retailer / Allen Solly
- Recode based on Sustainability rating by fashion retailer / Fashion Factory
- Recode based on Sustainability rating by fashion retailer / Reliance Centro
- Recode based on Sustainability rating by fashion retailer / Decathlon
- Recode based on Sustainability rating by fashion retailer / Fabindia
- Recode based on Sustainability rating by fashion retailer / H&M
- Recode based on Sustainability rating by fashion retailer / Lifestyle
- Recode based on Sustainability rating by fashion retailer / M&S
- Recode based on Sustainability rating by fashion retailer / Myntra
- Recode based on Sustainability rating by fashion retailer / Nykaa Fashion
- Recode based on Sustainability rating by fashion retailer / Pantaloons
- Recode based on Sustainability rating by fashion retailer / Raymond
- Recode based on Sustainability rating by fashion retailer / Reliance Trends
- Recode based on Sustainability rating by fashion retailer / Shoppers Stop
- Recode based on Sustainability rating by fashion retailer / Zara
Characteristics & demographics - What is your gender?
- How old are you?
- What is your marital status?
- Do you consider yourself part of the LGBTQ+ community?
- What is your gender identity?
- Which of the following best describes you?
- What is your mother tongue?
- What is the highest level of education you have completed?
- Recode based on "What is the highest level of education you have completed?"
- Which of the following categories best describes your current employment status?
- Recode based on "Which of the following categories best describes your current employment status?"
- Where do you currently live?
- Recode based on "Where do you currently live?"
- How big is the town you live in?
- Recode based on "How big is the town you live in?"
- In what type of community do you live?
- What is your current living situation (main residence)?
- Recode based on "What is your current living situation (main residence)?"
- How many people – including yourself and all children – permanently live in your household?
- Recode based on Household size (detailed), Household constellation (detailed), Children under 14 years of age in household
- Who do you currently live with?
- How old are the children and teenagers who permanently live in your household, no matter if they are your natural children or not?
- How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
- Many people use the terms 'left' and 'right' when they want to describe political views. Where would you place yourself on a scale from left to right?
- Recode based on "Many people use the terms 'left' and 'right' when they want to describe political views. Where would you place yourself on a scale from left to right?"
- Out of the following list, which are the 3 most important aspects to you in life?
- What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp.
- Recode based on "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."
- Where have you seen information on brands views of sustainability/eco-friendliness in the past 12 months?
