The shape of the digital advertising industry

As more and more viewers flock to digital video platforms, abandoning linear TV, streaming and connected TV ad expenditures continue growing.
Digital retail media is set to transform the digital advertising landscape as the new blue-eyed boy of the industry. The format’s appeal comes from reaching consumers while they buy online and the spending is expected to hit double-digit increases in the near future.

Artificial intelligence is leaving its mark on the ad industry, saving time, and cutting costs.
However, consumers are increasingly protective of their data online, regulations are getting stricter, and fines are more painful. Google is rolling out cookiefree Chrome in 2024. Consumer data is about get scarce, but the industry reacts too slowly.
This report delves into what is driving the digital advertising industry, exploring emerging trends and how they contribute to the market’s reinvention. It also discusses growing disruptions and offers key insights into how brands and advertisers can prepare to face the challenges.