Information on when we delete personal data, the countries where we save data (e.g., US, EU, Singapore), and the companies we collaborate with can be found in our privacy statement.
Our customers work more efficiently and benefit from:
Statistics report on third-party cookie deprecation
This report has been compiled to provide statistical information about third-party cookie deprecation worldwide, its impact on the advertising market, as well as the update and experiences with alternative solutions that are being tested. The report also offers insight into the U.S. and UK market.
Advertisement
Table of contents
Overview
5
Premium
Statistic
Leading marketing concerns worldwide 2024
Premium
Statistic
Leading digital advertising concerns worldwide 2023
Basic
Statistic
Share of global marketers who believe that cookie deprecation will occur in 2024
Premium
Statistic
Global monthly market share held by internet browsers 2012-2025
Premium
Statistic
Google Chrome market share in largest digital ad markets worldwide 2024
Solutions
4
Premium
Statistic
Share of businesses ready for cookie deprecation worldwide 2024
Premium
Statistic
Leading solutions to replace 3rd-party cookies worldwide 2024
Premium
Statistic
Satisfaction with solutions to replace 3rd-party cookies worldwide 2023
Premium
Statistic
Criteria used for selecting 3rd-party cookie replacement solutions worldwide 2023
Impact
6
Premium
Statistic
Concern regarding the impact of cookie deprecation on business worldwide 2023
Premium
Statistic
Issues cookie replacement solutions are supposed to solve worldwide 2024
Premium
Statistic
Impact of third-party cookie deprecation on the ad industry worldwide 2024
Premium
Statistic
Anticipated impact of cookie deprecation on business revenue worldwide 2023
Premium
Statistic
Confidence to reach audiences without cookies among marketers worldwide 2023
Premium
Statistic
Platforms profiting from cookie deprecation worldwide 2024
Spotlight: United Kingdom
6
Premium
Statistic
Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
Premium
Statistic
Preparedness for 3rd-party cookie deprecation in the UK 2023
Premium
Statistic
Use of GA4 in place of 3rd-party cookies in the UK 2023
Premium
Statistic
Likelihood to opt out of first-party cookies in the UK 2023, by age
Premium
Statistic
Likelihood to opt out of first-party cookies in the UK 2023, by website type
Premium
Statistic
Share of UK consumers with data privacy concerns 2023, by age group
Spotlight: United States
10
Premium
Statistic
Digital ad channels with increased ad spend in the U.S. 2024
Premium
Statistic
Preparedness for 3rd-party cookie deprecation in the U.S. 2023
Premium
Statistic
Shifting from third-party cookies to another identity solution in the U.S. 2023
Premium
Statistic
Cookie-based vs cookieless programmatic ad buys in the U.S. 2023, by industry
Premium
Statistic
Identity solutions spending in the U.S. 2018-2022
Premium
Statistic
Ad targeting budgets in the U.S. 2023, by data type
Premium
Statistic
Data types used by marketers for transactions with media sellers in the U.S. 2023
Premium
Statistic
Likelihood to opt out of first-party cookies 2023, by age
Premium
Statistic
Likelihood to opt out of cookies 2023, by website type
Premium
Statistic
Share of U.S. consumers with data privacy concerns 2023, by age
