XR in the United States

Statistics report on immersive technologies in the United States

XR in the United States

This report presents a range of statistics, facts, and forecasts about extended reality (XR) in the United States, an emerging term for all immersive technologies including augmented reality (AR), virtual reality (VR), and mixed reality. Chapters include an overview of the XR market in the United States, a deeper dive into both the AR and VR markets. Additional chapters focus on XR consumption and the potential of the metaverse in the U.S. too.

Table of contents

Overview

4
  • Premium Forecast AR/VR B2C market revenue in the U.S. 2019-2029
  • Premium Forecast AR/VR B2C market revenue growth in the U.S. 2020-2029
  • Premium Forecast AR B2C market revenue in the U.S. 2017-2027
  • Premium Forecast VR B2C market revenue in the U.S. 2019-2029

Augmented reality

7
  • Premium Forecast Revenue of the AR software industry in the U.S. 2019-2029
  • Premium Forecast Revenue of the AR hardware industry in the U.S. 2022-2029
  • Premium Forecast Revenue of the AR advertising industry in the U.S. 2019-2029
  • Premium Statistic Frequency of AR use in the U.S. 2024
  • Premium Statistic Interest in AR in the U.S. 2024, by use case
  • Premium Statistic Level of Interest in augmented reality (AR) in the U.S. 2024, by age
  • Premium Statistic Level of knowledge regarding AR in the U.S. 2024, by age

Virtual reality

8
  • Premium Forecast VR B2C market revenue in the U.S. 2019-2029
  • Premium Forecast Revenue of the VR software industry in the U.S. 2019-2029
  • Premium Forecast Revenue of the VR hardware industry in the U.S. 2019-2029
  • Premium Forecast Revenue of the VR advertising industry in the U.S. 2019-2029
  • Premium Statistic Frequency of VR use in the U.S. 2024
  • Premium Statistic Interest in VR in the U.S. 2024, by use case
  • Premium Statistic Level of interest in VR in the U.S. 2024, by age
  • Premium Statistic Level of knowledge regarding VR in the U.S. 2024, by age

Consumption

6
  • Premium Statistic Online shoppers' motivations to use AR in e-commerce in the U.S. in 2024
  • Premium Statistic Reasons why consumers use AR when shopping online in the U.S. in 2024, by age
  • Premium Statistic Use of AR in e-commerce in the U.S. 2024, by product category
  • Premium Statistic Top product categories used in AR e-commerce in the U.S. 2024, by age
  • Premium Statistic Top difficulties in using AR in online shopping in the U.S. in 2024
  • Premium Statistic Difficulties with the use of AR in e-commerce in the U.S. 2024, by age

Special focus: Metaverse

5
  • Premium Statistic Difficulties with the use of AR in e-commerce in the U.S. 2024, by age
  • Basic Statistic Metaverse appeal according to interested adults in the U.S. 2024
  • Basic Statistic Metaverse disinterest according to uninterested adults in the U.S. 2024
  • Basic Statistic Interest in metaverse experience according to adults in the U.S. 2024, by age
  • Basic Statistic Metaverse top of mind according to adults in the U.S. 2024
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