An online survey found that Netflix was the most popular subscription video-on-demand (SVOD) service in the Scandinavian countries Norway and Denmark in 2023, with 51 percent of respondents having access to the streaming platform. HBO Max had the second largest subscriber base in the region, followed by Disney+ and Viaplay.
Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform
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Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform
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*Base 2021: All adults 18-75. Weighted base (6,000), Norway (1,000), Denmark (1,092).
Base 2022: All adults 18-75. Weighted base (6,000), Norway (1,000), Denmark (1,000).
Base 2023: All adults 18-75. Weighted base (6,000),Norway (999), Denmark (1,090).
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Deloitte. (November 21, 2023). Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1293404/most-used-svod-platforms-scandinavia/
Deloitte. "Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform." Chart. November 21, 2023. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1293404/most-used-svod-platforms-scandinavia/
Deloitte. (2023). Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform. Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1293404/most-used-svod-platforms-scandinavia/
Deloitte. "Share of People Accessing Subscription Video-on-demand (Svod) Services in Denmark and Norway from 2021 to 2023, by Platform." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/1293404/most-used-svod-platforms-scandinavia/
Deloitte, Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform Statista, https://www.statista.com/statistics/1293404/most-used-svod-platforms-scandinavia/ (last visited February 19, 2025)
Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform [Graph], Deloitte, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/1293404/most-used-svod-platforms-scandinavia/
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