More than four in ten business-to-business (B2B) buyers somehow struggled with delivery and tracking of their online orders, a 2021 survey revealed. Another 39 percent believed that the relationship with suppliers was the biggest challenge when buying on the internet. Meanwhile, 34 percent of buyers surveyed felt that the visibility of product features was a critical aspect of the online purchase process.
Customer experience challenges in the online B2B buying process worldwide 2021
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Customer experience challenges in the online B2B buying process worldwide 2021
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Survey conducted across the following countries: U.S., Germany, UK, Ireland, Spain, Netherlands, Mexico, and Belgium
To the question:"What customer experience challenges are you still seeing in the online B2B buying process?"
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Sana. (November 25, 2021). Customer experience challenges in the online B2B buying process worldwide 2021 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1282736/challenges-of-online-b2b-buying-process/
Sana. "Customer experience challenges in the online B2B buying process worldwide 2021." Chart. November 25, 2021. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1282736/challenges-of-online-b2b-buying-process/
Sana. (2021). Customer experience challenges in the online B2B buying process worldwide 2021. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1282736/challenges-of-online-b2b-buying-process/
Sana. "Customer Experience Challenges in The Online B2b Buying Process Worldwide 2021." Statista, Statista Inc., 25 Nov 2021, https://www.statista.com/statistics/1282736/challenges-of-online-b2b-buying-process/
Sana, Customer experience challenges in the online B2B buying process worldwide 2021 Statista, https://www.statista.com/statistics/1282736/challenges-of-online-b2b-buying-process/ (last visited April 26, 2025)
Customer experience challenges in the online B2B buying process worldwide 2021 [Graph], Sana, November 25, 2021. [Online]. Available: https://www.statista.com/statistics/1282736/challenges-of-online-b2b-buying-process/
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