Inclusion and diversity in advertising and marketing in the United States

Statistics report on inclusion and diversity in the advertising and marketing industry in the U.S.

Inclusion and diversity in advertising and marketing in the United States

A compilation of the latest statistics about diversity in the advertising and marketing industry in the United States. The report also provides information on the American consumers' perception of brands' approaches to inclusion, representation, and social issues. Furthermore, it encompasses the diversity of ethnicity, sexual orientation, gender identity, and bodies.

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Table of contents

U.S. overview

4
  • Basic Statistic U.S. population by sex 1980-2022
  • Basic Statistic U.S. population share by generation 2023
  • Basic Statistic Distribution of the U.S. population, by generation and race 2022
  • Premium Statistic U.S. population of LGBT individuals 2021, by state

Diversity in the industry

6
  • Premium Statistic Gender distribution of marketing and advertising professionals in the U.S. 2023
  • Premium Statistic Gender distribution of advertising and promotions managers in the U.S. 2022
  • Premium Statistic Ethnicity of advertising and promotions managers in the U.S. 2022
  • Basic Statistic Percentage of women among Fortune 500 CMOs in the U.S. 2021-2023
  • Basic Statistic Share of underrepresented ethnic groups among Fortune 500 CMOs in the U.S. 2021-2023
  • Premium Statistic Distribution of marketers and adpersons in the U.S. 2023, by sexual orientation

Multicultural advertising & marketing

3
  • Premium Statistic Multicultural media ad & marketing spending in the U.S. 2022-2024
  • Premium Statistic Multicultural media ad spending in the U.S. 2023, by platform
  • Premium Statistic Change in media ad spending in the U.S. 2023, by platform

Consumer perception of brands' approach to diversity and social issues

8
  • Premium Statistic Share of U.S. consumers who favor brands for month-long celebrations 2024, by age
  • Premium Statistic View of brands as responsible for boosting diversity in the U.S. 2023, by generation
  • Premium Statistic View of brands as responsible for boosting diversity in the U.S. 2023, by ethnicity
  • Premium Statistic Favorability of spokespeople similar to consumers in the U.S. 2023, by generation
  • Premium Statistic Favorability of spokespeople similar to consumers in the U.S. 2023, by ethnicity
  • Premium Statistic Support to brands changing logos for selected events in the U.S. 2023, by generation
  • Premium Statistic Companies' actions considered the most "woke" by adults in the U.S. 2023
  • Premium Statistic Willingness to boycott brands for being deemed "woke" among adults in the U.S. 2023

Consumer perception of brands' approach to ethnic diversity

5
  • Premium Statistic Top ways for brands to demonstrate authenticity during BHM in the U.S. 2024
  • Premium Statistic Adults' favorability of brands hiring Asian spokespeople in the U.S. 2023
  • Premium Statistic Adults' favorability of brands hiring Hispanic spokespeople in the U.S. 2023
  • Premium Statistic Adults' favorability of brands hiring Black spokespeople in the U.S. 2023
  • Premium Statistic Adults' favorability of brands hiring immigrant spokespeople in the U.S. 2023

Consumer perception of brands' approach to the LGBTQ+ community

8
  • Premium Statistic LGBTQ+ and non-LGBTQ+ consumers' approval of brands taking stances in the U.S. 2023
  • Premium Statistic Share of adults less likely to buy a brand with ads featuring LGBTQs in the U.S. 2023
  • Premium Statistic Share of consumers comfortable seeing LGBTQ people in ads in the U.S. 2023
  • Premium Statistic U.S. non-LGBTQs on whether LGBTQs in ads made them comfortable with diversity 2023
  • Premium Statistic Consumer opinion on advertisers' duty to give visibility for LGBTQs in the U.S. 2023
  • Premium Statistic How consumers expected brands to include LGBTQ representation in ads in the U.S. 2023
  • Premium Statistic Consumer opinion on LGBTQs in ads being clear enough in the U.S. 2023, by generation
  • Premium Statistic Brands showing most authentic support for Pride Month in the U.S. 2024

Consumer perception of brands' approach to gender

3
  • Premium Statistic Share of adults thinking ads keep people in traditional gender roles in the U.S. 2023
  • Premium Statistic Adults' favorability of brands hiring transgender spokespeople in the U.S. 2023
  • Premium Statistic Adults' favorability of brands hiring nonbinary spokespeople in the U.S. 2023

Consumer perception of brands' approach to body diversity

3
  • Premium Statistic Favorability of brands hiring spokespeople with different body sizes in the U.S. 2023
  • Premium Statistic Adults' favorability of brands hiring disabled spokespeople in the U.S. 2023
  • Premium Statistic Gen Z consumers attitudes on brands promoting body image diversity in the U.S. 2022
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