Kühlschränke: Bauknecht-Besitzer:innen in der Schweiz

Selected insights on refrigerators: Bauknecht owners in Switzerland

• Bauknecht is more popular among Millennials than other refrigerator brands
• Compared to other refrigerator brands, Bauknecht has a relatively high share of female owners
• Bauknecht has a larger share of owners with a low income than other refrigerator brands
• Bauknecht owners are more likely to live in rural communities than refrigerator owners in general
• Making their own decisions is more important to Bauknecht owners than to other refrigerator owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors