Social media usage in Argentina

Statistics report on social media usage in Argentina

Social media usage in Argentina

This report presents statistics and key insights on social media usage in Argentina, focusing on penetration, consumption, and user demographics, followed by key information on the most used platforms and their role on the country's growing digital advertising sector.

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Table of contents

Overview

6
  • Premium Statistic Latin America and Caribbean: social media reach 2024, by country
  • Premium Statistic Social media users in Argentina 2020-2029
  • Premium Statistic Argentina: social media penetration 2019-2028
  • Premium Statistic Digital Market Outlook: social media users in Argentina 2017-2028, by platform
  • Basic Statistic Leading social media platforms in Argentina 2023, by reach
  • Basic Statistic Favorite social media platforms in Argentina Q3 2023

Performance

6
  • Basic Statistic Argentina: means to access online information Q3 2023
  • Basic Statistic Argentina: most visited websites 2023, by total visits
  • Basic Statistic Argentina: most visited websites 2023, by unique visitors
  • Basic Statistic Argentina: most visited websites 2023, by pages per visit
  • Premium Statistic Argentina: most visited websites 2023, by session length
  • Premium Statistic Social media web traffic referrals in Argentina 2023

Usage

6
  • Premium Forecast Most common social media activities in Argentina 2024
  • Premium Forecast Social network usage by brand in Argentina 2024
  • Basic Statistic Leading social media usage reasons in Argentina 2023
  • Premium Statistic Argentina monthly time spent on select social apps 2023
  • Basic Statistic Argentina: types of social media accounts followed Q3 2023
  • Premium Statistic Social networks used for consuming news in Argentina 2024

Meta Platforms Inc.

10
  • Premium Forecast Facebook users in Argentina 2019-2028
  • Premium Statistic Latin America: countries with most Facebook users 2024
  • Premium Statistic Argentina: Facebook user share 2024, by gender
  • Premium Statistic Argentina: Facebook user share 2024, by age group
  • Premium Forecast Instagram users in Argentina 2019-2028
  • Premium Statistic Latin America: countries with most Instagram users 2024
  • Premium Statistic Argentina: Instagram user share 2024, by gender
  • Premium Statistic Argentina: Instagram user share 2024, by age group
  • Basic Statistic Argentina: number of Facebook Messenger users 2020-2024
  • Premium Forecast WhatsApp users in Argentina 2020-2029

Video platforms

7
  • Basic Statistic YouTube penetration in selected Latin American countries 2024
  • Basic Statistic Leading YouTube search queries in Argentina 2023
  • Premium Statistic Argentina: most viewed YouTube channels 2024
  • Premium Statistic Argentina: leading YouTube channels 2024, by number of subscribers
  • Basic Statistic TikTok penetration in selected countries and territories 2024
  • Basic Statistic Argentina: TikTok app downloads as of Q3 2024
  • Basic Statistic Argentina: quarterly TikTok app revenue as of Q3 2024

Other networks

5
  • Premium Forecast Number of LinkedIn users in Argentina 2019-2028
  • Premium Statistic Argentina: LinkedIn user share 2024, by age group
  • Premium Forecast Pinterest users in Argentina 2019-2028
  • Premium Forecast Snapchat users in Argentina 2019-2028
  • Premium Forecast Twitter users in Argentina 2019-2028

Digital advertising

6
  • Premium Statistic Main channels of new brand discovery Argentina Q3 2023
  • Premium Forecast Digital advertising touchpoints in Argentina 2024
  • Premium Statistic Social media ad reach in Argentina 2024, by platform & gender
  • Premium Statistic Digital ad spend in Argentina 2016-2023
  • Premium Statistic Argentina: advertising spending 2023, by medium
  • Premium Statistic Ad spend growth in Argentina 2023, by medium
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