Online-Payment: Swish-Nutzer:innen in Schweden

Selected insights on online payment: Swish users in Sweden

• The age distribution of Swish users and online payment users overall is fairly similar
• There is a fairly even split of male and female Swish users
• Swish users have a similar income distribution as online payment users in general
• Online payment users in general and Swish users specifically, live in similar type of communities
• Similar aspects of life are important to Swish users and other online payment users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors