Liverpool FC fans in England 2018/19 report

Consumer Insights report

Liverpool FC fans in England 2018/19 report

This fan report on Liverpool FC is based on data from the European Football Benchmark 2018 which, as a GCS Special, is part of the Statista Global Consumer Survey. 3,167 football fans in England (675 of them being fans of Liverpool FC) answered questions about clubs, sponsors, and football as a game and as a business.

Topics of this report include

  • Liverpool FC fans' demographic profile
  • Club image
  • European football
  • Media and social media
  • Fan merchandise
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Table of contents

Overview

  • Introduction
  • Club popularity

Liverpool FC fans’ demographic profile
  • General demographics
  • Life values
  • Sporting interests
  • Attitudes towards football

Club image
  • Like and dislike – Liverpool FC fans
  • Like and dislike – all football fans

European Football
  • European leagues
  • European cups

Media and social media
  • Following football games
  • Information behavior
  • Website types
  • App types
  • Social media posts
  • Social media

Fan merchandise
  • Merchandise ownership
  • Merchandise spending
  • Sports brands

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