Headphones: Beats users in Austria

Consumer Insights report

Headphones: Beats users in Austria

This report offers the reader a comprehensive overview of Beats users in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Beats users in Austria (''brand users'') against Austrian headphone users in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on headphones: Beats users in Austria

  • Beats is more popular among Millennials than other headphone brands
  • Beats is more popular among male headphone users than female headphone users
  • Beats has a larger share of users with a high income than other headphone brands
  • Beats users and headphone users in general are relatively likely to live in cities with over 1 million inhabitants
  • Safety and security is less important to Beats users than to other headphone users

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