Laptops: Samsung owners in Sweden

Consumer Insights report

Laptops: Samsung owners in Sweden

This report offers the reader a comprehensive overview of Samsung owners in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Samsung owners in Sweden (''brand users'') against Swedish laptop owners in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on laptops: Samsung owners in Sweden

  • 35% of Samsung owners are Millennials
  • There is a fairly even split of male and female Samsung owners
  • Samsung has a larger share of owners with a low income than other laptop brands
  • Laptop owners in general and Samsung owners specifically, live in similar type of communities
  • Success and career advancement are relatively important to Samsung owners

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