Accommodation booking: KAYAK users in Spain

Consumer Insights report

Accommodation booking: KAYAK users in Spain

This report offers the reader a comprehensive overview of KAYAK users in Spain: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark KAYAK users in Spain (''brand users'') against Spanish accommodation bookers in general (''category users''), and the overall Spanish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on accommodation booking: KAYAK users in Spain

  • The current share of accommodation bookers using KAYAK is fairly similar to Q3 of 2021
  • KAYAK is more popular among Millennials than other accommodation booking platforms
  • KAYAK is more popular among male accommodation bookers than female accommodation bookers
  • A relatively high share of KAYAK users have a college degree
  • Success and career advancement are relatively important to KAYAK users

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