Refrigerators: Hitachi owners in the United States

Consumer Insights report

Refrigerators: Hitachi owners in the United States

This report offers the reader a comprehensive overview of Hitachi owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Hitachi owners in the United States (''brand users'') against U.S. refrigerator owners in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on refrigerators: Hitachi owners in the United States

  • Hitachi is more popular among Millennials than other refrigerator brands
  • Hitachi is more popular among male refrigerator owners than female refrigerator owners
  • Hitachi has a larger share of owners with a high income than other refrigerator brands
  • Hitachi owners are more likely to live in megacities than refrigerator owners in general
  • Success and career advancement are relatively important to Hitachi owners

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