Target audience: Frequent travelers in China

Consumer Insights report

Target audience: Frequent travelers in China

This report offers the reader a comprehensive overview of frequent travelers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark frequent travelers in China (''target audience'') against the average Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey.

Table of contents

Selected insights on target audience: Frequent travelers in China

  • Frequent travelers typically have a high annual household income
  • Career advancement has more importance to frequent travelers than to the average consumer
  • 34% of frequent travelers are innovators or early adopters of new products
  • Health & social security are of particular concern to frequent travelers
  • 42% of frequent travelers remember seeing ads on social media

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