Video-on-demand: Amazon Prime Video users in Korea

Consumer Insights report

Video-on-demand: Amazon Prime Video users in Korea

This report offers the reader a comprehensive overview of Amazon Prime Video users in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Prime Video users in Korea (''brand users'') against Korean video-on-demand users in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on video-on-demand: Amazon Prime Video users in Korea

  • Amazon Prime Video is more popular among Millennials than other video-on-demand services
  • Amazon Prime Video has more male than female users
  • Amazon Prime Video has a larger share of users with a medium household income than other video-on-demand services
  • Amazon Prime Video users are more likely to live in megacities than video-on-demand users in general
  • Traditions and an honest and respectable life are relatively important to Amazon Prime Video users

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