Washing machines: Whirlpool owners in Australia

Consumer Insights report

Washing machines: Whirlpool owners in Australia

This Brand Report covers Whirlpool in the washing machines market of Australia. Receiving up to four updates throughout the year, the report is based on data from the Global Consumer Survey, as of December 2022.

Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Whirlpool owners in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Whirlpool owners in Australia (''brand users'') against Australian washing machine owners in general (''category users''), and the overall Australian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Global Consumer Survey, an international survey that covers more than 14,500 brands across 56 countries.

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