Washing machines: Whirlpool owners in Austria

Consumer Insights report

Washing machines: Whirlpool owners in Austria

This report offers the reader a comprehensive overview of Whirlpool owners in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Whirlpool owners in Austria (''brand users'') against Austrian washing machine owners in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on washing machines: Whirlpool owners in Austria

  • Whirlpool is more popular among Generation X than other washing machine brands
  • Whirlpool is more popular among female washing machine owners than male washing machine owners
  • Whirlpool has a larger share of owners with a medium household income than other washing machine brands
  • Whirlpool owners are more likely to live in large cities than washing machine owners in general
  • Social justice is more important to Whirlpool owners than to other washing machine owners

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