Online flight booking: Domestic Flights South Africa users in South Africa

Selected insights on online flight booking: Domestic Flights South Africa users in South Africa

• 48% of Domestic Flights South Africa users are Millennials
• There is a fairly even split of male and female Domestic Flights South Africa users
• Domestic Flights South Africa has a larger share of users with a low income than other online flight portals
• Domestic Flights South Africa users are more likely to live in cities with over 1 million inhabitants than the average consumer
• Safety and security is more important to Domestic Flights South Africa users than to other flight ticket bookers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors