Refrigerators: Hisense owners in China

Consumer Insights report

Refrigerators: Hisense owners in China

This report offers the reader a comprehensive overview of Hisense owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Hisense owners in China (''brand users'') against Chinese refrigerator owners in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on refrigerators: Hisense owners in China

  • Hisense is more popular among Generation X than other refrigerator brands
  • Hisense has more male than female owners
  • Hisense has a larger share of owners with a medium household income than other refrigerator brands
  • 19% of Hisense owners live in cities with over 1 million inhabitants
  • An honest and respectable life is less important to Hisense owners than to other refrigerator owners

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