Refrigerators: Haier owners in China

Consumer Insights report

Refrigerators: Haier owners in China

This report offers the reader a comprehensive overview of Haier owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Haier owners in China (''brand users'') against Chinese refrigerator owners in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on refrigerators: Haier owners in China

  • The share of refrigerator owners owning Haier declined by 1 percentage points since Q1 of 2021
  • The age distribution of Haier owners and refrigerator owners overall is fairly similar
  • 55% of Haier owners are male
  • The education level of Haier owners and refrigerator owners are similar
  • Similar aspects of life are important to Haier owners and other refrigerator owners

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FURTHER REPORTS

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