Refrigerators: Frigidaire owners in the United States

Consumer Insights report

Refrigerators: Frigidaire owners in the United States

This report offers the reader a comprehensive overview of Frigidaire owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Frigidaire owners in the United States (''brand users'') against U.S. refrigerator owners in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on refrigerators: Frigidaire owners in the United States

  • The share of refrigerator owners owning Frigidaire declined by 1 percentage point since Q1 of 2021
  • Frigidaire is more popular among Generation X than other refrigerator brands
  • Compared to other refrigerator brands, Frigidaire has a relatively high share of female owners
  • 44% of Frigidaire owners have an upper secondary education with the permission to go to university
  • Being successful is less important to Frigidaire owners than to other refrigerator owners

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