Refrigerators: Electrolux owners in Switzerland

Consumer Insights report

Refrigerators: Electrolux owners in Switzerland

This report offers the reader a comprehensive overview of Electrolux owners in Switzerland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Electrolux owners in Switzerland (''brand users'') against Swiss refrigerator owners in general (''category users''), and the overall Swiss consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on refrigerators: Electrolux owners in Switzerland

  • The share of refrigerator owners owning Electrolux declined by 4 percentage points since Q1 of 2021
  • Electrolux is more popular among Millennials than other refrigerator brands
  • 54% of Electrolux owners are female
  • 48% of Electrolux owners have a technical or vocational education
  • An honest and respectable life is more important to Electrolux owners than to other refrigerator owners

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