Refrigerators: Bosch owners in China

Consumer Insights report

Refrigerators: Bosch owners in China

This report offers the reader a comprehensive overview of Bosch owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Bosch owners in China (''brand users'') against Chinese refrigerator owners in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on refrigerators: Bosch owners in China

  • The share of refrigerator owners owning Bosch declined by 2 percentage points since Q1 of 2021
  • 49% of Bosch owners are Millennials
  • There is a fairly even split of male and female Bosch owners
  • 81% of Bosch owners have a college degree
  • Learning new things is more important to Bosch owners than to other refrigerator owners

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