Refrigerators: Bosch owners in Italy

Selected insights on refrigerators: Bosch owners in Italy

• Bosch is more popular among Generation Z than other refrigerator brands
• There is a fairly even split of male and female Bosch owners
• Bosch has a larger share of owners with a high income than other refrigerator brands
• Bosch owners are more likely to live in large cities than refrigerator owners in general
• Making their own decisions is less important to Bosch owners than to other refrigerator owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors