Refrigerators: AEG owners in Spain

Selected insights on refrigerators: AEG owners in Spain

• AEG is more popular among Baby Boomers than other refrigerator brands
• Compared to other refrigerator brands, AEG has a relatively high share of female owners
• Consumers with a high income make up 38% of AEG owners
• AEG owners are more likely to live in medium-sized towns than refrigerator owners in general
• Making their own decisions is more important to AEG owners than to other refrigerator owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors

Demographic Profile

• Top 10 most used refrigerator brands in Spain
• Gender
• Age
• Household size
• Community
• Age of consumers in Spain
• Share of consumers in Spain in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Spain live
• Communities in Spain where consumers live

• Agreement with statements in Spain
• Top 10 hobbies and interests of AEG customers in Spain
• Agreement with statements on innovation by consumers in Spain
• Most important aspects of life for consumers in Spain

• Type of device consumers in Spain use regularly to access the internet
• Social media activities in Spain by type
• Type of media, consumers in Spain have been using in the past 4 weeks
• Top 10 places where AEG customers in Spain have seen adverts in the past 4 weeks