Restaurant delivery: Rappi users in Brazil

Selected insights on restaurant delivery: Rappi users in Brazil

• Rappi is more popular among Millennials than other restaurant delivery services
• There is a fairly even split of male and female Rappi users
• Rappi has a larger share of users with a high income than other restaurant delivery services
• Rappi users are more likely to live in megacities than restaurant delivery users in general
• Social justice is more important to Rappi users than to other restaurant delivery users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors