Restaurant delivery: Rappi users in Mexico

Consumer Insights report

Restaurant delivery: Rappi users in Mexico

This report offers the reader a comprehensive overview of Rappi users in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Rappi users in Mexico (''brand users'') against Mexican restaurant delivery users in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on restaurant delivery: Rappi users in Mexico

  • The share of restaurant delivery users using Rappi grew by 11 percentage points since 2021
  • 45% of Rappi users are Millennials
  • Rappi has more male than female users
  • 69% of Rappi users have a college degree
  • Being successful is an important aspect of life for 47% of Rappi users

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