Restaurant delivery: ifood users in Brazil

Consumer Insights report

Restaurant delivery: ifood users in Brazil

This report offers the reader a comprehensive overview of ifood users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ifood users in Brazil (''brand users'') against Brazilian restaurant delivery users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on restaurant delivery: ifood users in Brazil

  • The share of restaurant delivery users using ifood grew by 7 percentage points since 2021
  • The age distribution of ifood users and restaurant delivery users overall is fairly similar
  • There is a fairly even split of male and female ifood users
  • 60% of ifood users have a college degree
  • Similar aspects of life are important to ifood users and other restaurant delivery users

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FURTHER REPORTS

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