Restaurant delivery: Deliveroo users in Italy

Consumer Insights report

Restaurant delivery: Deliveroo users in Italy

This report offers the reader a comprehensive overview of Deliveroo users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Deliveroo users in Italy (''brand users'') against Italian restaurant delivery users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on restaurant delivery: Deliveroo users in Italy

  • Deliveroo has a high share of users that are Millennials compared to the total online population
  • There is a fairly even split of male and female Deliveroo users
  • Compared to the average consumer, Deliveroo users are more likely to have a high income
  • Restaurant delivery users in general and Deliveroo users specifically, live in similar type of communities
  • A happy relationship is an important aspect of life for 60% of Deliveroo users

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