Restaurant delivery: Deliveroo users in the United Kingdom

Consumer Insights report

Restaurant delivery: Deliveroo users in the United Kingdom

This report offers the reader a comprehensive overview of Deliveroo users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Deliveroo users in the United Kingdom (''brand users'') against UK restaurant delivery users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on restaurant delivery: Deliveroo users in the United Kingdom

  • The share of restaurant delivery users using Deliveroo grew by 16 percentage points since 2021
  • Deliveroo is more popular among Generation Z than other restaurant delivery services
  • There is a fairly even split of male and female Deliveroo users
  • 51% of Deliveroo users have a college degree
  • An honest and respectable life is less important to Deliveroo users than to other restaurant delivery users

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