Restaurant delivery: Deliveroo users in the United Kingdom

Consumer Insights report

Restaurant delivery: Deliveroo users in the United Kingdom

This report offers the reader a comprehensive overview of Deliveroo users in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Deliveroo users in the United Kingdom (''brand users'') against UK restaurant delivery users in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on restaurant delivery: Deliveroo users in the United Kingdom

  • Deliveroo has a high share of users that are part of Generation Z compared to the total online population
  • A relatively high share of Deliveroo users have a college degree
  • Restaurant delivery users in general and Deliveroo users specifically, live in a similar type of community
  • Instagram is more popular among Deliveroo users than the average restaurant delivery user

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