Washing machines: Whirlpool owners in Sweden

Consumer Insights report

Washing machines: Whirlpool owners in Sweden

This report offers the reader a comprehensive overview of Whirlpool owners in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Whirlpool owners in Sweden (''brand users'') against Swedish washing machine owners in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on washing machines: Whirlpool owners in Sweden

  • The share of washing machine owners owning Whirlpool declined by 2 percentage points since Q1 of 2021
  • Whirlpool is more popular among Baby Boomers than other washing machine brands
  • 55% of Whirlpool owners are female
  • 29% of Whirlpool owners have a lower secondary education
  • Safety and security is more important to Whirlpool owners than to other washing machine owners

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