Washing machines: Whirlpool owners in the United States

Consumer Insights report

Washing machines: Whirlpool owners in the United States

This report offers the reader a comprehensive overview of Whirlpool owners in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Whirlpool owners in the United States (''brand users'') against U.S. washing machine owners in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on washing machines: Whirlpool owners in the United States

  • The share of washing machine owners owning Whirlpool declined by 3 percentage points since Q1 of 2021
  • The age distribution of Whirlpool owners and washing machine owners overall is fairly similar
  • Compared to other washing machine brands, Whirlpool has a relatively high share of female owners
  • 22% of Whirlpool owners have a technical or vocational education
  • An honest and respectable life is more important to Whirlpool owners than to other washing machine owners

Report this content
FURTHER REPORTS

Recommended and recent reports

  • Household appliances in Europe
  • Samsung Electronics
  • Home & household appliances
  • Washing machines
  • Whirlpool
  • Home appliances in South Korea
  • Home appliances in the U.S.
  • Brand awareness: Home appliance suppliers in Germany
  • Brand awareness: Home appliance suppliers in the United Kingdom (UK)
  • Home appliances in India
  • Household appliances in Japan
  • Consumer durables in India
  • Haier Group
  • Small home appliances
  • Cooking appliances and equipment
  • Household appliances in Italy
  • Electrolux
  • Xiaomi
  • Smart appliances
  • Household appliances in Brazil

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu