Washing machines: Siemens owners in Finland

Consumer Insights report

Washing machines: Siemens owners in Finland

This report offers the reader a comprehensive overview of Siemens owners in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Siemens owners in Finland (''brand users'') against Finnish washing machine owners in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on washing machines: Siemens owners in Finland

  • 38% of Siemens owners are part of Generation X
  • 56% of Siemens owners are female
  • Siemens has a larger share of owners with a high income than other washing machine brands
  • Siemens owners are more likely to live in rural areas and towns than the average consumer
  • Social justice is less important to Siemens owners than to other washing machine owners

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