Washing machines: Miele owners in Austria

Consumer Insights report

Washing machines: Miele owners in Austria

This report offers the reader a comprehensive overview of Miele owners in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Miele owners in Austria (''brand users'') against Austrian washing machine owners in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on washing machines: Miele owners in Austria

  • The current share of washing machine owners owning Miele is fairly similar to Q1 of 2021
  • Miele is more popular among Generation X than other washing machine brands
  • 54% of Miele owners are female
  • A relatively high share of Miele owners have a college degree
  • Being successful is less important to Miele owners than to other washing machine owners

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