Washing machines: LG owners in Sweden

Consumer Insights report

Washing machines: LG owners in Sweden

This report offers the reader a comprehensive overview of LG owners in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark LG owners in Sweden (''brand users'') against Swedish washing machine owners in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on washing machines: LG owners in Sweden

  • 38% of LG owners are Millennials
  • 54% of LG owners are male
  • LG has a smaller share of owners with a medium household income than other washing machine brands
  • LG owners are more likely to live in medium-sized towns than the average consumer
  • An honest and respectable life is less important to LG owners than to other washing machine owners

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